My Ideas

I used my research with viral marketing to determine the best approach with the advertising campaign. As with the most successful viral advertisements, these ads all open on something seemingly unrelated to the car, which is then shown to portray a message and advertise the product. In all three storyboards, the Seat Mii features quite dominantly, and the message is carried across that it is an environmentally friendly car. There are no voice overs or overly obvious attempts to push the product on people, just a simple message and reveal of the project.

Of the three storyboards, I am most happy with the third. I feel the first two may be too simple, and thus may come across as quite boring. The use of the squirrel gives the viewers a character to watch and be drawn in by, while still being quite simplistic and not adding too much fluff to the message.